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Scan Away Hunger Campaign Starts Nov. 1st

Mission Services of London’s 23rd Annual Scan Away Hunger™ Campaign Kick-Off: Grocery store race highlights partnerships and caring for the community

Players from the London Lightning basketball team will kick into high gear to race for a good cause. They will compete against three other teams –  Fresh Radio (103.1 FM), the City of London and store partners – to officially kick-off the 23rd Scan Away Hunger™ Campaign on Oct. 30th at Metro on Wellington for a campaign that begins Nov. 1st. 

Teams of four will relay race down the aisles choosing items for a nutritious meal for 10 people. Each team has a budget of $31.10 and a time allowance of three minutes and 11 seconds. The amount of $3.11 represents the cost of providing one meal to a client at Mission Services of London, which serves about 200,000 client meals per year.

The race signifies the start to this vital campaign with a goal of $110,000. Shoppers simply add $3.11 (or multiples thereof) to their bill at participating locations in London. There are 18 stores involved and, for the very first time, two restaurants; the weeks for participation vary by location from November 1st to December 31st.

“This annual fundraiser is a great example of our community coming together to care for its neighbours,” says Peter Rozeluk, Executive Director of Mission Services of London. “We’re thrilled that the London Lightning organization will be contributing 500 ‘buy one get one’ golden tickets placed at random in Scan Away Hunger™ grocery bags for customers who ‘scan away’ at participating locations, while supplies last. It is with deep appreciation that we thank all of the stores, partnerships and donors who support this effort.”

Freshco – 4 locations Giant Tiger – 3 locations Metro – 5 locations
Mission Store – 1 location Remark Fresh Markets – 1 location Sobeys – 2 locations
Tony Roma’s – 2 locations valu-mart – 2 locations  

 



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Mission Services of London opens doors of hope with compassion for those seeking emergency shelter and support, by offering safe shelter, food, clothing and rehabilitation.

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